{
  "order": 7,
  "updatedAt": "2026-06-08T17:39:01.748Z",
  "title": "Guestiqo Website",
  "slug": "guestiqo-website",
  "tags": [
    "Brand Identity",
    "Marketing Site",
    "UX Design",
    "Frontend Development"
  ],
  "createdAt": "2026-06-08T17:39:01.748Z",
  "visibility": "public",
  "blocks": [
    {
      "type": "gq-web-hero",
      "id": "gq-web-hero",
      "data": {
        "clientType": "Guestiqo",
        "expertAreas": "Brand Identity, Product Strategy, UX Design, Frontend Development",
        "established": "2024 Project",
        "website": "guestiqo.uk",
        "websiteUrl": "http://guestiqo.uk/",
        "badge": "Brand Identity / Marketing Site",
        "title": "WHERE HOSPITALITY MEETS TECHNOLOGY.",
        "titleHighlight": "MEMORABLE GUEST EXPERIENCES.",
        "description": "We designed and developed the marketing presence for Guestiqo, establishing a sophisticated visual narrative that bridges high-end hospitality management with modern SaaS operations.",
        "imageSrc": "/images/guestiqo_website_screenshot.png"
      }
    },
    {
      "type": "gq-web-overview",
      "id": "gq-web-overview",
      "data": {
        "tag": "01 / OVERVIEW",
        "title": "Hospitality Strategy & Brand Presence",
        "sublabel": "DESIGN STRATEGY & INTENTION",
        "intentionTag": "// DESIGN INTENTION",
        "intentionText": "Guestiqo enables property hosts to curate bespoke guest journeys. Our objective was to craft a website that doesn't just list product features, but mirrors the luxurious, attentive hospitality experience that the platform itself facilitates.",
        "intentionCommit": "Philosophy: Bespoke digital hospitality",
        "expertiseTag": "// EXPERTISE IN PRESENTATION",
        "expertiseText": "From custom typography to a warm, editorial color palette, every design choice was made to convey premium quality. We blended high-fidelity interface screenshots with editorial layouts to speak directly to luxury property owners and operators.",
        "expertiseCerts": "Responsive Design · Brand Positioning",
        "expertiseBrand": "Guestiqo Brand Hub"
      }
    },
    {
      "type": "gq-web-blueprint",
      "id": "gq-web-blueprint",
      "data": {
        "tag": "02 / SITE ARCHITECTURE",
        "title": "Page Structure & Content Blueprint",
        "description": "A systematic breakdown of the marketing website architecture, mapping every content section to its conversion goal and user flow logic.",
        "leftTag": "Brand Narrative",
        "leftTitle": "Editorial Content",
        "leftDesc": "We wrote long-form editorial copy across 8 website chapters, translating complex SaaS features into warm, accessible prose that property hosts can relate to immediately.",
        "leftFooter": "8 Chapters · 6,000+ Words",
        "centerTag": "Conversion Flows",
        "centerTitle": "FREE TRIAL FUNNEL",
        "centerSub": "Lead Capture → Onboarding → Guidebook",
        "centerStats": [
          "Pricing Tiers: 4 Plans",
          "Testimonials: 6 Verified Hosts"
        ],
        "centerFooter": "Primary CTA: Begin Free Trial",
        "rightTag": "Page Modules",
        "pageModules": [
          {
            "title": "Hero & Method",
            "subtitle": "Brand Introduction"
          },
          {
            "title": "Pricing Grid",
            "subtitle": "Transparent Plans"
          },
          {
            "title": "Testimonials",
            "subtitle": "Host Endorsements"
          },
          {
            "title": "Platform Specs",
            "subtitle": "Feature Breakdown"
          }
        ],
        "rightFooter": "PRODUCTION LIVE",
        "systemLabel": "MARKETING WEBSITE: EDITORIAL-DRIVEN CONVERSION ARCHITECTURE",
        "techItems": [
          "NEXT.JS 15",
          "TAILWIND CSS",
          "FIREBASE HOSTING"
        ]
      }
    },
    {
      "type": "gq-web-typography-colors",
      "id": "gq-web-typography-colors",
      "data": {
        "tag": "03 / BRANDING SYSTEM",
        "title": "Warm Hospitality Palette",
        "description": "A custom branding system defined by warmth, refinement, and elegance, specifically tailored to the boutique and luxury travel sectors.",
        "sublabel": "SYSTEM DEFINITION",
        "fontName": "Outfit / Playfair Display",
        "fontPreview": "AaBbCc123",
        "fontDesc": "Playfair Display brings an editorial, premium feel to major headings, while Outfit ensures crisp readability across secondary info and body text.",
        "swatches": [
          {
            "name": "Warm Linen White",
            "hex": "#FAF8F5",
            "description": "The primary canvas color, offering a softer, warmer feel than stark pure white."
          },
          {
            "name": "Boutique Copper",
            "hex": "#D4A574",
            "description": "The primary accent color, evoking warmth, boutique craftsmanship, and premium quality."
          },
          {
            "name": "Charcoal Charcoal",
            "hex": "#222222",
            "description": "Used for body text and structure to ensure strong, readable contrast without feeling harsh."
          }
        ]
      }
    },
    {
      "type": "gq-web-screenshot",
      "id": "gq-web-screenshot",
      "data": {
        "label": "Desktop Viewport [1440px]",
        "sublabel": "Live Homepage View",
        "url": "http://guestiqo.uk/",
        "imageSrc": "/images/guestiqo_website_screenshot.png",
        "imageAlt": "Guestiqo Marketing Website Screenshot"
      }
    },
    {
      "type": "gq-web-mobile-showcase",
      "id": "gq-web-mobile-showcase",
      "data": {
        "tag": "04 / RESPONSIVE FRAMEWORK",
        "title": "Adaptive Mobile Presentation",
        "description": "We translated Guestiqo's beautiful desktop layouts into responsive mobile pages, utilizing fluid typography and custom grid systems to maintain design fidelity on smaller viewports.",
        "images": [
          "/images/guestiqo_mobile_1.png",
          "/images/guestiqo_mobile_2.png",
          "/images/guestiqo_mobile_3.png"
        ]
      }
    },
    {
      "type": "gq-web-values",
      "id": "gq-web-values",
      "data": {
        "tag": "05 / CORE PHILOSOPHY",
        "title": "Design & Conversion Values",
        "description": "The key design principles that informed the creation of the Guestiqo marketing website, balancing aesthetic excellence with performance.",
        "values": [
          {
            "iconName": "Sparkles",
            "title": "Brand Integrity",
            "desc": "Maintaining consistency across every touchpoint to build trust with high-value clients and hosts.",
            "footer": "// CONSISTENT BRANDING"
          },
          {
            "iconName": "Compass",
            "title": "Bespoke Details",
            "desc": "Handcrafted icons, subtle animations, and custom borders to showcase attention to detail.",
            "footer": "// BREADTH OF DETAILS"
          },
          {
            "iconName": "Smile",
            "title": "Performance Focus",
            "desc": "Clean code structure and optimized assets to ensure fast page loads on all network conditions.",
            "footer": "// LIGHTSPEED PERFORMANCE"
          },
          {
            "iconName": "Shield",
            "title": "SEO Foundation",
            "desc": "Semantic HTML structures and rich meta tags to maximize reach and crawlability.",
            "footer": "// ACCESSIBLE STRUCTURE"
          }
        ]
      }
    },
    {
      "type": "gq-web-cta",
      "id": "gq-web-cta",
      "data": {
        "text": "ELEVATING DIGITAL EXPERIENCES FOR THE MODERN HOSPITALITY SECTOR",
        "highlight": "MODERN HOSPITALITY SECTOR"
      }
    }
  ],
  "postType": "project"
}

PROJECT / TYPEGuestiqo

DELIVERABLESBrand Identity, Product Strategy, UX Design, Frontend Development

STATUS2024 Project

WEBSITEguestiqo.uk

Brand Identity / Marketing Site

WHERE HOSPITALITY MEETS TECHNOLOGY.
MEMORABLE GUEST EXPERIENCES.

We designed and developed the marketing presence for Guestiqo, establishing a sophisticated visual narrative that bridges high-end hospitality management with modern SaaS operations.

KITEBE

Desktop Viewport [1440px]Live Homepage View

guestiqo.uk/

04 / RESPONSIVE FRAMEWORK

Adaptive Mobile Presentation

We translated Guestiqo's beautiful desktop layouts into responsive mobile pages, utilizing fluid typography and custom grid systems to maintain design fidelity on smaller viewports.